The Blog ofAgent Aaron, REALTOR® Capitol Home Team

Preparing to Sell

Here are some exceptional tips for selling your home, courtesy of Capitol Home Team. Whether you are ready to sell now or are just thinking about it,here are a few important things to remember before you go too far in theprocess.

Marketing: Is my home being seen by enough potentialbuyers? Do buyers like what they see? How do I know? Which brings us to …

Pictures: These are so important, they get their ownparagraph. Think about it: Most potential buyers will see your home firstonline. At that moment, the photos will either help get the home on the shortlist, or help the potential buyer eliminate your house before they evenlook at any other details.

De-clutter: A lot of buyers see clutter and immediately removethe home from consideration on their mental list: “Too small for ourneeds.”

Condition: Do small and large repairs before listing. On themajor repairs (electrical, plumbing, roofing, A/C, etc.), don’t skimp and don’tdo it yourself. You will lose what money you thought you were saving after theinspection when buyers (or their lenders) require work to be redone by alicensed contractor.

Kitchen/master bath: Everybody wants a gourmet kitchen withgranite counters and a master bath that is like a day spa … but are YOURkitchen and bathroom similar to or better than other area homes in your pricerange? That’s what really matters.

Curb appeal/landscaping: If a boring, outdated or simply“blah” architectural style greets potential buyers when they driveup, make the landscaping sing the home’s praises. If a buyer drives up andloves what they see, they will make excuses for interior flaws instead oflooking for them. Do whatever you can to make the first impression be a greatone.

Staging/color schemes: Neutrality is important … and alsooverrated. If a home is white/tan/beige it will appeal to a larger base ofbuyers because they can imagine what THEY will do with it; it’s a canvas. But aproperly designed and fully completed interior plan with bolder colors cancombine with uncluttered staging to create an “I want to live likethis” trigger to a large portion of the market — and bring you more money.You just can’t be too crazy here — and neat, professional and finishedwork is a must.

No weird smells: This is huge, and the homeowner is not qualifiedto tell if their home has offensive odors. Either have an honest friend helpout, or rely on the real estate agent to tell you. When people smell candlesthey think “cover up.” The home must smell naturally fresh.

Pet(s): While it may not be practical to board your animalselsewhere, you need to create an environment in your home that projects aspet-free as possible. Repair damages made by your pets before listing.

Partnering with right agent team: It’s important that thelisting agent is well-versed in the market, and responsive to the questions ofother agents and potential buyers. It is also important that an agent listen tothe seller and educate them on the process and their marketing methods, too.How does the agent communicate with you? Do they listen? Do they have afollow-up system that keeps you updated consistently? Also, a good demeanor ishelpful when working with other people. A creative problem-solver comes inhandy, as well.

The right intel: The more information you make availableduring the listing appointment, the better for the person who is marketing yourhome. And let the agent decide what to use and what to skip … we havethe experience and have learned through trial and error what is essential, andwhat might backfire.

Finally … price: Your home must be priced properly for itssize, condition, location and — this is often overlooked — appeal. Do you have8-foot ceilings when your comps have higher ceilings? Do you lack an open floorplan? Again, these things are not about how your home compares to the“ideal” home, but how it compares to your competition.